Gucci Spring/Summer 2011 Advertising Campaign
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The concept behind this campaign, presented by Creative Director Frida Giannini, is a group of young women and men living their good days in Elrod house, away from the common world, in the middle of the desert. It was shot in Palm Springs by Mert & Marcus with models Karmen Pedaru, Joan Smalls, Hailey Clauson, Nikola Jovanovic and Gen Huismans.