Miu Miu Spring/Summer 2021 Film Campaign - Mind Mapping
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Ordinary domestic interiors frame extraordinary women: the enigmatic and multifaceted British actor #EmmaCorrin; the manifold Canadian multimedia artist Allison Katz; the internationally acclaimed American singer and classical multi-instrumentalist #KelseyLu; and intriguing models Chloé and Topsy. Each is showcased in a pair of portraits, representations of their innate individuality - one posed and poised, the other personal, as if every sitter is captured at home in her imaginary bedroom setting. Different sides, of the same women.

Somewhere between documentary and fiction, in the short film directed by Benn Northover, the characters confront each other in a loose interpretation of the Game of Contraries. The free-wheeling word associations engage the viewer in spontaneous and humorous trains of thought.

Binary and yet paradoxical, complementary and yet contrasting, each set of images engages in a dialogue with each other, and the observer. They are windows into the worlds of this multitude of #MiuMiu women - maps of their minds.

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Creative direction by M/M (Paris)
Styling by #LottaVolkova

#MiucciaPrada