Gucci Fall Winter 2016 campaign | Director's Cut
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Presenting a video from the Gucci Fall Winter 2016 campaign. Wandering from tea houses to pachinko parlors with carefree abandon, the Gucci kids collide with the chaotic lights and sounds of Tokyo. The psychedelic scenography is echoed in the energy and decoration in Alessandro Michele’s collection.

Director: Glen Luchford
Creative director: Alessandro Michele
Art director: Chris Simmonds

Music:
“Pretender” Written by Chris Stewart. Performed by Black Marble. Courtesy of Hardly Art.