The 2022 Eyewear Campaign
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Both a home away from home and a creative studio, the tour bus becomes the backdrop of the campaign for the first release of the 2022 eyewear collection. Captured by Thurstan Redding, the singer Lou Doillon and a band of characters showcase the retro-inspired styles as miles and miles of music stretch before them. Creative Direction by Alessandro Michele, Art Direction by Lolita Jacobs and Jean-Baptiste Talbourdet.

Music:
“She Taught Me to Love"
Performed by Andwella
(D. Lewis)
© 1970 Andwella Music Ltd
Courtesy of Warner Music Publishing Italy S.r.l.
(P) 1970 The Numero Group
Courtesy of The Numero Group