PROCESS | Alexander McQueen Pre-Autumn/Winter 2022
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To illustrate the fact that creativity emerges from countless perspectives, Alexander McQueen invites a group of twelve artists to express their individual working practices inspired by the Autumn/Winter 2022 women’s pre-collection.

Each artist has chosen a look from the collection and responded to it through their preferred medium, engaging in a creative dialogue with the house. All have been given complete creative freedom resulting in a rich conversation between their work and the selected looks.

The artists:
Ann Cathrin November Høibo
Beverly Semmes
Bingyi
Cristina de Middel
Guinevere van Seenus
Hope Gangloff
Marcia Kure
Jackie Nickerson
Jennie Jieun Lee
Judas Companion
Marcela Correa
Marcia Michael

#McQueenPROCESS

“I wanted to engage in a new creative dialogue with the collection this season and see how the artists interpreted the work that we created in the studio. It’s been very interesting to see how creativity has sprung from so many different perspectives, and the outcomes that have been varied and beautiful. We wanted the artists to have total freedom to respond to the looks, creating bold and thought-provoking conversations with their works. I hope that viewers will be as inspired as we have all been by witnessing these creative processes.” – Sarah Burton, Creative Director.

Visit alexandermcqueen.com and learn more from each artist: https://on.alexandermcqueen.com/ProcessArticle_YT

Film by Masha Vasyukova
Music by John Gosling