This season, #MiuMiu celebrates the symbolic Lunar New Year by giving a voice to the Miu Miu Woman. Through a modern form of immediate interview we will understand how subtle this woman is, delicate but though, educated but eccentric, rebellious but elegant, confident about her uniqueness. She enjoys vibrant and dense colors such as the ones her personality embodies. She embraces the #LunarNewYear with all the symbols it has to offer and wants to share her culture.
Captured in a sophisticated imagery, an abstract and minimal setting. Celebrating Lunar New Year’s iconic color scheme. Revealing the multiple aspects of the Miu Miu woman.
#CNY
#ChineseNewYear
Art Direction: Jean-Baptiste Talbourdet & Lolita Jacobs
Director: Gregoire Dyer
Styling: Ibrahim Kamara
Casting: Xie Chaoyu & Ting Chen
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