Carolina Herrera, through her initiative CH PINK, continues to build awareness and support for the fight against breast cancer. On this occasion, the brand has created an original song dedicated to all women who are facing this reality, which carries a simple yet inspiring message: We don’t give up. The song is going to be disseminated through digital channels and at points of sale so the message reaches the largest possible number of people.
The song was recorded in Spain by musicians of different nationalities and by women who have strug¬gled or still struggle with breast cancer together with their family members and friends. The videoclip will show the song’s recording process and will be used as the central element of the new campaign.
Since 2008, Carolina Herrera has been supporting the fight of women all over the world who suffer from this disease through international awareness campaigns. The goal this year is to commend their strong, defiant stance against this difficult challenge, and the great solidarity that arises as a result.
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