Gucci Pre-Fall 2017 Campaign: Soul Scene – The 360° Video
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Offering a mesmerising perspective from the center of the dance floor the Pre-Fall 2017 campaign film reveals an interactive 360° point-of-view of the video capturing the dancers, the inspiration of artist Malick Sidibé’s portraiture and the underground Northern Soul movement from the 60s and 70s and the rich collection of accessories and ready-to-wear designed by Alessandro Michele. With vibrant color and spirited dance moves, the spellbinding continuous shot follows the dancers from when they enter the dancehall, filmed in the Mildmay Club in London.

Photographer: Glen Luchford
Creative direction and styling: Alessandro Michele
Art director: Chris Simmonds

Soundtrack: “The Night”
Written by: Bob Gaudio e Al Ruzicka
Performed by: Frankie Valli And The Four Seasons
© EMI Music Publishing Italia S.r.l.
(P) 1972 Universal Music Italia S.r.l.

Intro Music
“Crying Over You”
(Barney Duke Browner; Harry Balk)
(C) Gomba Music Inc. / BMG Bumblebee
Edizioni per l’Italia: BMG Rights Management (Italy) srl
(P) Impact Records