Managerial Approaches to Consumer-Facing In-Store Technology Adoption across Fashion Retail.
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This talk is a collaboration between Knowledge Exchange dept and Research Centre, Fashion Business School, London College of Fashion. Dr. Francesca Bonetti, Lecturer in Marketing at the Fashion Business School, London College of Fashion and a visiting lecturer at universities across Europe, the USA and Asia shares her research interests on business technological innovation across cultures in the fashion and creative industries. She focuses on the digital transformation of retailing and on the digital strategy and transformation of fashion brands.