Miu Miu ---- Fashionable store on 57th and 5th Avenue
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Miu Miu ---- Fashionable store on 57th and 5th Avenue

http://www.miumiu.com/en?cc=IT

@MIUMIUofficial

Miu Miu was established in 1993 by Miuccia Prada. The name was conceived from Miuccia Prada's family nickname.

In 2012, Miu Miu launched the Women's Tales series. The campaign consisted of short films that were produced in conjunction with high-profile female directors. The outcome was a list of short, silent films that featured Miu Miu's collections. The first four short films premiered at the 69th Venice International Film Festival and were directed by Zoe Cassavetes, Lucrecia Martel, Giada Colagrande, and Massy Tadjedin. A fifth film that debut in 2013, was written and directed by Ava DuVernay and also starred. On March 14, 2013, a counter report of Prada in violating women's rights was reported to Office of the United Nations High Commissioner for Human Rights Committee on Economic, Social and Cultural Rights. On May 17, 2013, a statement against sexual harassment and gender discrimination at workplace was released by the UN Committee. In April 2013, an American Change.org petition against Miuccia Prada, collected over 200K signatures around the world. This petition was against Miuccia Prada for countersuing a victim for voicing her opinion against sexual harassment. This petition damaged the brand image. On May 28, 2013, The UN has backed former Prada employee Bovrisse over the sexual harassment and discrimination case of Prada. Vogue launched a news article, "Prada Vs The UN" with a comment, "Anyone who buys from the Prada and Miu Miu brands are supporting a culture of discrimination and power harassment."

Set to launch its first fragrance in 2015, Miu Miu's new venture is backed by the signed agreement between Coty Inc. and Prada. This is the first time that Miu Miu has expanded outside the fashion and accessories markets.