“ Omokage” Chara x Max Mara Collaboration Music Video Directed by Margt (PERIMETRON)
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Max Mara and Chara have released the third collaboration continuing from the editorial shoot that features Max Mara's Icon Coats, and the live performance at the opening event for Max Mara Omotesando Store in Tokyo, Japan. A music video was created with the creative unit, Margt (PERIMETRON). With the song that has an impactful phrase, “Love is Forever”, Chara wears Max Mara’s Teddy Bear Coat, one of the Icon Coats and items from the 2023 Resort Collection. The music video visualizes Chara wandering around to find the remnants of a beloved one. Margt (PERIMETRON) explains that they have fused the song, Max Mara, and Chara, to create a new worldview. Discover the full video at JP.MAXMARA.COM.