This inspirational round table conversation, supported by CPL Aromas, was with some of the industry’s top noses, exploring the true value of capitalising on our olfactory sense within an exciting and evolving multisensory world.
“Everyone is selling experience”, consumers now crave a multi-sensory experience in what is becoming an increasingly digital and disassociated world. We need to think beyond the current dual sensory approach of simply audio visual to engage and retain the attention of our consumers.
Features:
Will Andrews - Head of Training, Luxury, UK, Coty
Lizzy Ostrom - aka Odette Toilette, Fragrance Curator/freelance
Palvinder Mann - Product Manager, Estee Lauder and Aerin
Hannah Roberts - Prestige Communications Director & Global Head of Trends, Unilever
Ange Stavrevska - UK Creative Director and Perfumer, CPL Aromas
“Everyone is selling experience”, consumers now crave a multi-sensory experience in what is becoming an increasingly digital and disassociated world. We need to think beyond the current dual sensory approach of simply audio visual to engage and retain the attention of our consumers.
Features:
Will Andrews - Head of Training, Luxury, UK, Coty
Lizzy Ostrom - aka Odette Toilette, Fragrance Curator/freelance
Palvinder Mann - Product Manager, Estee Lauder and Aerin
Hannah Roberts - Prestige Communications Director & Global Head of Trends, Unilever
Ange Stavrevska - UK Creative Director and Perfumer, CPL Aromas
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