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"As everyone knows by now, music is extremely important to me. My collection notes highlight the songs, artists and genres that inspire me, and Balmain’s past campaigns have often focused on music and musicians. Lately, I’ve found myself obsessing on one special, inescapable—although usually unnoticed—type of music: the ubiquitous notes and beats that accompany almost every moment of our lives. We tend to ignore most of our environment’s background sounds until something suddenly seems out of whack—but I’ve been pushing myself to be more attentive to those notes, working to create a sort of aural inventory of the sounds making up the different parts of my daily soundtrack. These varied tones, bells and beats—slamming doors, beeping games, buzzing motors, clinking coins, dragging feet—when pulled together into unexpected combinations, can help us reflect on the unexpected beauty to be found in the everyday, reminding us of our many changing moods and small joys.
I was excited to learn that Jake and Ludwig shared my fascination with these small, yet powerful daily beats and thrilled to see how they were able to play with the potential of those sounds to create this unique music video for Balmain’s Fall 2018 Campaign. To match the freshness of the sounds, we relied on an array of talents, mixing icons—Milla Jovovich and Daphne Guiness—with a selection of young, daring creators from all parts of the world. Each has the passion, boldness, talent and confidence that make them perfect representatives of today’s modern and inclusive Balmain Army." Olivier Rousteing, 8 September 2018.
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Campaign Credits
Creative Director: Olivier Rousteing (Instagram handle: @ olivier_rousteing)
Director: Jake Nava (Instagram handle: @jakenava)
Music Composers: Ludwig Göransson and Christopher Hartz (Instagram handle: @ludwiggoransson) Music Executive Producer: Jon Lieberberg
Photographer: An Le (Instagram handle: @anlestudio)
Agency: Sunshine (Instagram handle: @_sunshineco)
"As everyone knows by now, music is extremely important to me. My collection notes highlight the songs, artists and genres that inspire me, and Balmain’s past campaigns have often focused on music and musicians. Lately, I’ve found myself obsessing on one special, inescapable—although usually unnoticed—type of music: the ubiquitous notes and beats that accompany almost every moment of our lives. We tend to ignore most of our environment’s background sounds until something suddenly seems out of whack—but I’ve been pushing myself to be more attentive to those notes, working to create a sort of aural inventory of the sounds making up the different parts of my daily soundtrack. These varied tones, bells and beats—slamming doors, beeping games, buzzing motors, clinking coins, dragging feet—when pulled together into unexpected combinations, can help us reflect on the unexpected beauty to be found in the everyday, reminding us of our many changing moods and small joys.
I was excited to learn that Jake and Ludwig shared my fascination with these small, yet powerful daily beats and thrilled to see how they were able to play with the potential of those sounds to create this unique music video for Balmain’s Fall 2018 Campaign. To match the freshness of the sounds, we relied on an array of talents, mixing icons—Milla Jovovich and Daphne Guiness—with a selection of young, daring creators from all parts of the world. Each has the passion, boldness, talent and confidence that make them perfect representatives of today’s modern and inclusive Balmain Army." Olivier Rousteing, 8 September 2018.
****************************************************************
Campaign Credits
Creative Director: Olivier Rousteing (Instagram handle: @ olivier_rousteing)
Director: Jake Nava (Instagram handle: @jakenava)
Music Composers: Ludwig Göransson and Christopher Hartz (Instagram handle: @ludwiggoransson) Music Executive Producer: Jon Lieberberg
Photographer: An Le (Instagram handle: @anlestudio)
Agency: Sunshine (Instagram handle: @_sunshineco)
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