Prada Linea Rossa Spring/Summer 2021 Campaign
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For Spring/Summer 2021, the Prada Linea Rossa campaign reinvents the brand’s iconic “red line” as the demarcations of spaces designated for sport, universal markers recognised in communities around the world. Skate parks across the diverse terrains of Los Angeles, USA and Shanghai, China are united through these delineations – marking out new territories and spaces for activity, for unity within communities.
The unique talents chosen to front the campaign epitomize excellence - each with a tie, directly, to the sport of skating or BMX riding, and therefore to the urban topographies that feature in the Linea Rossa campaign: Cai Xu Kun, singer-songwriter and record producer, Briana King, skateboarder, model and community organizer, Rachelle Vinberg, actor and skateboarder, Austin Augie, photographer and award-winning professional BMX rider and Le’Andre Sanders, a talented and local skateboarder.

Credits:
Photographed and directed by Martine Syms
Creative Direction by Ferdinando Verderi
Music: ‘Cascara Prada’ by Asma Maroof
#PradaLineaRossa​

Discover more: https://tinyurl.com/4prn8vsw