Fendi Men's Spring/Summer 2024 campaign with Greg Hsu
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Embodying the archetype of the corporate artisan, #FendiAmbassador Kuanghan Hsu stars in the #FendiSS24 campaign.

Directed by Nico Vascellari, the campaign was shot in Florence on a set inspired by Fendi Factory, the Maison’s innovative hub for excellence in leather goods and a destination for artisans of the future.