Marking the launch of the highly anticipated Balmain Unicorn Sneaker, Balmain collaborates with digital artist Jeff Cole (alias @cole on Instagram) known his colorful illustrations and dynamic animations. For the collab, Cole has focused on the futuristic silhouette to create hypnotic artwork metamorphosizing all colorways of the sneaker.
The premiere of the campaign will happen at the Balmain Madison Avenue boutique during the NFT.NYC conference, which will highlight the animation as an exclusive NFT.
The 3 highest bidders on MINTNFT.com will receive a special pair of the Unicorn sneakers signed by Creative Director Olivier Rousteing, an invitation for two to the Balmain Festival in September, an NFT airdrop of the most recent Balmain Non-Fungible Thread NFT, and a technical sketch of the Unicorn sneaker signed by Safa Sahin Head of Sneaker Design at Balmain.
Sneakers now available on Balmain.com and in boutiques worldwide.
#BALMAINUNICORN
The premiere of the campaign will happen at the Balmain Madison Avenue boutique during the NFT.NYC conference, which will highlight the animation as an exclusive NFT.
The 3 highest bidders on MINTNFT.com will receive a special pair of the Unicorn sneakers signed by Creative Director Olivier Rousteing, an invitation for two to the Balmain Festival in September, an NFT airdrop of the most recent Balmain Non-Fungible Thread NFT, and a technical sketch of the Unicorn sneaker signed by Safa Sahin Head of Sneaker Design at Balmain.
Sneakers now available on Balmain.com and in boutiques worldwide.
#BALMAINUNICORN
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