Gucci Absolute Beginners is a new series in collaboration with Dazed that challenged a selection of nine artists to do something they’ve never done before: get behind the camera and into the director’s seat. Each of the talents developed their own screenplay and brought it to life by stepping behind the camera and directing their own short film.
On her ‘Jackie’ Jodie Turner-Smith—a face from the Gucci Bloom fragrance campaign—said: “Jackie is about a woman who is alone, but not lonely. In her home, her sanctuary, she chooses to remain uninterrupted, despite the pressures of outside voices. It is a film about escapism. In a world that doesn’t allow her to be carefree, she chooses it – thus, her solitude and the care she takes to get dressed and make herself up are, in some ways, acts of defiance.”
To celebrate the film series across social media, Dazed and Gucci reached out to Morgan Presley, the creator behind Tik Tok’s Gucci Model Challenge, to kick off #GucciAbsoluteBeginners guide to living a Gucci life.
On her ‘Jackie’ Jodie Turner-Smith—a face from the Gucci Bloom fragrance campaign—said: “Jackie is about a woman who is alone, but not lonely. In her home, her sanctuary, she chooses to remain uninterrupted, despite the pressures of outside voices. It is a film about escapism. In a world that doesn’t allow her to be carefree, she chooses it – thus, her solitude and the care she takes to get dressed and make herself up are, in some ways, acts of defiance.”
To celebrate the film series across social media, Dazed and Gucci reached out to Morgan Presley, the creator behind Tik Tok’s Gucci Model Challenge, to kick off #GucciAbsoluteBeginners guide to living a Gucci life.
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