Louis Vuitton X Urs Fischer| LOUIS VUITTON
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“I thought about how the Monogram has become omnipresent in people’s lives, and given the Louis Vuitton Monogram’s ubiquitous status, I chose to hand-draw it in a really spontaneous way, almost like sketching it from memory.” – Urs Fischer
Louis Vuitton teams with acclaimed Swiss contemporary artist Urs Fischer in an all-encompassing, collaborative collection that highlights the artist’s playful creative vision across a wide range of leather goods, ready-to-wear, shoes and accessories, as well as eye-catching window displays, in-store installations and digital content.

One of the few artists to refashion the Maison’s iconic pattern completely since its creation, Urs Fischer reinterpreted the Monogram’s flowers and LV initials in new hand-drawn enlarged and distorted versions that he calls “memory sketches”. This new Monogram is the collaboration’s key decorative motif, featured throughout the collection. The collaboration also features a series of whimsical, animated characters created by the artist.

Explore the collection at http://on.louisvuitton.com/6051HrbqF

Music : « Prelude » by Clara 3000

ABOUT LOUIS VUITTON

Since 1854, Louis Vuitton has placed fashion in the context of culture bringing unique designs to the world, combining innovation with style and uncompromising quality. Today, the Maison remains faithful to the spirit of its founder, Louis Vuitton, who invented a genuine “Art of Travel” through luggage, bags and accessories which were as creative as they were elegant and practical.

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