The outbreak of Covid accelerated digital innovation across the fashion industry, however as lockdown eases and social distancing rules are relaxed, Caroline Rush, British Fashion Council chief executive states that “digital first is absolutely something that we will continue to see," across the fashion industry. Ahead of London College of Fashion launching its digital showcase of student work, we meet with the Creative Directors across the three schools to discuss the future of showcasing student work.
Rob Philips:
Rob Phillips is the Creative Director for the School of Design and Technology at London College of Fashion. Central to many large fashion projects, Rob is a key influencer within the college and to the school’s vast portfolio of fashion courses. Acting as a catalyst for ideas and change in and outside of fashion education, Rob's vision and his commitment to a holistic process of creation is underpinned with research and reference, thorough project planning, teamwork and communication, which has led the school and college to continually achieve excellent outcomes.
Aleksandra Szymanska:
Aleksandra Szymanska is a creative director and futures analyst who specialises in translating ideas into immersive experiences and bringing to life speculative visions of the future. With a background in critical design, Aleksandra is an expert in developing far future scenarios that consider long-term implications of today’s trends. She is fascinated by innovations emerging at the intersection of creative practice and technology and strives to push the boundaries of digital tools and formats to develop new ways of communicating ideas. Her previous experience includes working as an expert on design, fashion, and luxury for the trend-forecasting agency The Future Laboratory, where she has worked with brands including Gucci, Chanel, Google, Selfridges and Adidas.
Edward Stammers:
Edward Stammers is the Creative Director for the Fashion Business School and Programme Director for Fashion Marketing & Branding. Edward is a Fellow of the British Display Society and worked in the visual merchandising industry for twenty-five years, managing global visual merchandising and marketing campaigns as the Design and Projects Manager for Rootstein Display Mannequins.
His current research interests centre on the function, perception and application of the mannequin form within the fashion retail environment and the challenges to mannequin design that are developing from the increased use of digital technology.
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