"A rose is a rose is a rose"
Last night, Olivier Rousteing presented his Balmain Spring-Summer 2024 womenswear runway at the Palais de Chaillot in Paris, in view of the ultimate Parisian symbol: the Eiffel Tower. Channeling that "New French Style" of house founder Pierre Balmain, the Creative Director pulled in the soft curves from the archives of the 1940s and early 1950s with his atelier’s architectural mastery of sculptural shapes and precision tailoring to present a collection focused on the spirit of the rose — the joy, love, and beauty associated with the flower.
"I’d like to try to avoid the easy assumption that a florals-for-spring offering that celebrates love, beauty and joy must, by definition, be superficial. Love is complex—every rose, after all, comes with its thorns. And we wholeheartedly embrace that complexity, with thorns showing up in multiple sizes and forms throughout this runway." - Olivier Rousteing #BALMAINSS24
Video by Kourtrajmeuf
Last night, Olivier Rousteing presented his Balmain Spring-Summer 2024 womenswear runway at the Palais de Chaillot in Paris, in view of the ultimate Parisian symbol: the Eiffel Tower. Channeling that "New French Style" of house founder Pierre Balmain, the Creative Director pulled in the soft curves from the archives of the 1940s and early 1950s with his atelier’s architectural mastery of sculptural shapes and precision tailoring to present a collection focused on the spirit of the rose — the joy, love, and beauty associated with the flower.
"I’d like to try to avoid the easy assumption that a florals-for-spring offering that celebrates love, beauty and joy must, by definition, be superficial. Love is complex—every rose, after all, comes with its thorns. And we wholeheartedly embrace that complexity, with thorns showing up in multiple sizes and forms throughout this runway." - Olivier Rousteing #BALMAINSS24
Video by Kourtrajmeuf
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