NEW LOOK - The New Creation of Francis Kurkdjian for La Collection Privée
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Captivated by the iconic Bar suit of 1947 that revolutionized fashion, New Look lives on through the audacious vision of Francis Kurkdjian, Dior Parfums Creative Director.

"More than a legacy, more than a silhouette, the New Look is a state of mind, a way of viewing and reinterpreting the world. This powerful mindset has transcended time..." - Francis Kurkdjian

His reinvention transforms this legacy into an audacious perfume, pushing the traditional boundaries of amber fragrance.

© Daniel Darmon

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