Gucci #24HourAce | Marlon Rueberg
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Creative director Marlon Rueberg’s work underlines the global nature of culture, fashion and travel. In his lush video for Gucci Ace, he takes us on a thrilling journey full of mystery, reminiscent of Bollywood films, with a cast including some of the Indian community from his home base of Milan. A train takes off—all aboard, thanks to your GG tickets. Let’s see where these characters take us. The star here is the Gucci Ace sneaker, glittering with bejeweled set of vivid red lips, a symbol of potential. Wherever Marlon goes, we should follow. It promises to never be boring.

Text: Tatiana Berg
Concept and direction: Marlon Rueberg
Cinematography: Lorenzo Gironi
Production and casting: Sofia Panato
Cast: Oliviero Bifulco, Isabella Thoha, Roberta Pegoraro, Graziano Filippini
Bollywood Dancer Group I by Maya Devi
Maharani Indian Dance Group
Bollywood Dancer Group II
Anisha Dance Group / Scuola Marina Nour
Grading; CHIMNEY Berlin
Colorist: Florian Stärk
Head of post production: Oona Eberle
Post producer: Florian Zizmann
Editing: Marlon Rueberg
Prop designer: Michela Alquati
Sound design: Fenster