BALMAIN x CHER: THE BLAZE BAG
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Introducing the #BALMAINBLAZE.

Following her finale appearance at September’s #BALMAINFESTIVAL, the iconic Cher stars in the campaign for the house’s latest icon: the Blaze. Inspired by Balmain signatures and the spirit of fearless pioneers, Olivier Rousteing’s newest object of desire blazes a trail into the future and invites his daring #BALMAINARMY along for the ride.

Director: An Le for Now Open TV
Creative Director: Olivier Rousteing
Artistic Directors: Michail Pelet & Victoria Pavon
Talent Representation: Sean Patterson for SAM Worldwide Agency
Hair: Serena Radaelli
Make up: Francesca Tolot
Wardrobe style: John Kristiansen, Rosie Cappelluti & Marjan Malakpour
Wardrobe assistant: Natalie Shaman