A new generation of VIPs comes to life with 212 VIP, inspired by modern-day icons who are rewriting the rules and navigating the streets of New York City with fearless confidence.
To celebrate 50 years of defiant optimism, Smiley curated 50 limited-edition collaborations that highlight positivity, creativity and unity. This same spirit has shaped and inspired Smily across five decades.
Featuring some of the world's most uplifting brands and the original artworks of a iconic graffiti-artist André Saraiva, each one of these 50 collaborations is part of our ongoing pursuit to create a brighter future.
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