Collaborative Student Project with ASOS - Fashion Business School at London College of Fashion
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ASOS is the UK's largest independent online fashion and beauty retailer offering over 60,000 branded and own label products across womenswear and menswear. With the clear strategic ambition to be ‘the world’s number one online fashion destination for 20 somethings’, the LCF collaboration provided BA Fashion Buying & Merchandising, BA Fashion Marketing and BA Fashion Visual Merchandising and Branding students with unique insight and opportunity to explore this leading young fashion retailer and the digital market place on a global scale. Known for their revolutionary ecommerce business ASOS were looking to expand their specialist ranges for either menswear or womenswear in this segment. Working in a cross-discipline team students collaborated to develop and present a new concept to launch in 2017.
Featuring students from
BA Fashion Visual Merchandising and Branding
BA Fashion Buying & Merchandising,
BA Fashion Marketing