KAI x Gucci: The Making of the Gucci Beat Balloons by IM Jibin
  1:42

To celebrate the upcoming launch of the KAI x Gucci collection, Seoul-based Pop artist IM Jibin designed large-scale Bear balloons. As with many of Jibin’s artworks, these bears feature a word on their faces to spread a message—in this case ‘HELLO’, a simple, friendly greeting celebrating the pleasure of personal connection. The Gucci Bear Balloons follow up on Jibin’s ‘Everywhere’ project and appear in Seoul’s Cheongdam Gucci store, in front of the Hyundai Card Music Library in Hannam and in the Cociety Gucci Pin.