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In the dedicated campaign captured by Max Siedentopf, the power of the GG motif in blue is put front and center. Echoing how Creative Director Alessandro Michele has spotlighted the archival coloring from the ‘70s across bags and shoes in the Love Parade collection, the instantly recognizable pattern now becomes even more unforgettable as it decorates beds, tables, walls, and cakes, as well as a convertible car.

Music: “Blue Monday”
Artist: New Order
Music and lyrics by Gillian Lesley Gilbert, Peter Hook, Stephen Paul David Morris & Bernard Summer
Published by Universal Music Publishing Ltd o/b/o Vitalturn co. Ltd.
(P) 1983 Warner Music UK
Licensed courtesy of Warner Music Italy Srl