Prada presents the 'Behind the Scenes' video of its Fall/Winter 2014 Menswear Campaign.
McAvoy's theatre is formed of concrete and stone, the austere landscape shot in black and grey, an homage to the German avant-garde. Concrete staircases, stone paving and a rocky coast swept by a grey sea bring a certainty and magnitude to the atmosphere of the photographs. Against this backdrop Leibovitz and McAvoy interpret the Prada man a play of multiple acts.
The dramatic effect is an experimental narrative of bold and exceptional individuality.
Starring: James McAvoy
Photography: Annie Leibovitz
Music: "Seaworld I" by Ben Frost
Published by Mute Song Limited
Used courtesy of Ben Frost
McAvoy's theatre is formed of concrete and stone, the austere landscape shot in black and grey, an homage to the German avant-garde. Concrete staircases, stone paving and a rocky coast swept by a grey sea bring a certainty and magnitude to the atmosphere of the photographs. Against this backdrop Leibovitz and McAvoy interpret the Prada man a play of multiple acts.
The dramatic effect is an experimental narrative of bold and exceptional individuality.
Starring: James McAvoy
Photography: Annie Leibovitz
Music: "Seaworld I" by Ben Frost
Published by Mute Song Limited
Used courtesy of Ben Frost
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