In 1987, CHANEL launched its first watchmaking creation. Created for women, the PREMIÈRE watch, with its octagonal dial inspired by both the shape of Place Vendôme and the stopper of the iconic N°5 bottle, was hailed as an immense success.
2013 brings a fresh take on a legend, featuring a slimmer, more streamlined silhouette. With the PREMIÈRE watch, CHANEL gives time room to move. An uncluttered surface without the strict beat of the seconds or the rigid constraints of space. A flat, smooth surface where anything is possible. The PREMIÈRE experience is a song in praise of this vision of time and of its wearer. A world where one is free to wander, as if time didn’t matter.
Discover the PREMIÈRE collection on https://www.chanel.com/us/watches/premiere/c/4x2x2/
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