365, Prada Pre-Fall 2017 Advertising Campaign - "Encounters"
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In the intimacy and familiarity of a domestic setting, a series of ambiguous yet genuine encounters are captured between the new faces of Prada Pre-Fall 2017 - Selena Forrest, Kris Grikaite and Nina Gulien.
Encounters, the third instalment of 365, reinterprets the Pre-Fall 2017 away from the runway. Instead, the models are captured at home - not theirs, not ours, but some home, a vision of privacy and intimacy with truth at its core.
The vista of each image is uninterrupted, like a window into a scene; viewer as voyeur of an unfolding narrative. A representation of absolute normality, in which these models are caught off-guard, captured in half-motion by photographer Willy Vanderperre.
Reality, normality and honesty. A truth in each encounter - a real portrait of Prada, and this seasons’ Prada women.
See Prada Pre-Fall 2017 Campaign at http://bit.ly/2poUCuT.