NIGHT ADDICT: Fashion Means Business 2021
  57:02

The Fashion Business School at London College of Fashion hold regular talks with industry professionals, giving valuable insights into varying aspects of fashion business. In this talk we are joined by Rohil Kumar, alumnus of London College of Fashion and founder of Night Addict. Despite the lockdown restrictions imposed by the UK government, resulting in Night Addict's wholesale orders being cancelled in March 2020, Night Addict has seen their business grow in lockdown. Rohil shares how he managed to benefit from the lockdown measures imposed by governments and discusses how he sees the changes brought by Covid as an opportunity for young fashion labels and entrepreneurs to compete with high street retailers.