Xiao Zhan in Gucci Link to Love
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The Global Brand Ambassador stars in the House’s Gucci Link to Love campaign inspired by editorial portraits from 1960s magazines. Myriad pieces within the fine jewelry collection are defined by an octagonal shape that symbolizes the number eight and the infinite cycles of life, romance, and togetherness. Striking a variety of poses in a film captured by Dean Ding, Xiao Zhan portrays the many ways the pieces can be combined to portray facets of individuality.

Creative Director: Alessandro Michele.
Art Director: Christopher Simmonds.

Music: ‘Where Is The Love?’
Roberta Flack & Donny Hathaway
(R. Macdonald; W. Salter)
© BMG Ruby Songs
Courtesy of BMG Rights Management (Italy) srl
(P) 1972 Atlantic Recording Corporation and WEA International Inc.
Courtesy of Warner Music Italy srl