PVH in Pandemic Times. A talk with Visual Merchandiser, Freya Vermander: Fashion Means Business 2021
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PVH in Pandemic Times. A talk with Visual Merchandiser, Freya Vermander: Fashion Means Business 2021
The Fashion Business School at London College of Fashion hold regular talks with industry professionals, giving valuable insights into varying aspects of fashion business. In this talk we are joined by Freya Vermander, Senior Retail Merchandiser chez PVH Corp. Freya outlines the strategies implemented across the business to alleviate the challenges faced in managing stock across Tommy Hilfiger and Calvin Klein full price stores, when Covid restrictions forced non-essential stores to close.
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