BALMAIN x NEED FOR SPEED
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The Balmain universe hits Lakeshore in a very special Need for Speed™ Unbound Collaboration with EA and Criterion Games.

Featuring a strong dose of the historic Parisian house’s singular style, the Balmain x Need for Speed™ Unbound collaboration introduces limited-edition Balmain designs to both the physical and digital Need For Speed universes with the help of the newest rival racer and #BALMAINARMY member Eléonore, and her custom Balmain-wrapped Lotus Emira.

Players can experience in-game versions of the house’s latest runway offerings, as well as a special-edition pair of the best-selling B-IT sliders available for purchase IRL on BALMAIN.COM. Ready to race in style? #BALMAINxNEEDFORSPEED

https://us.balmain.com/en/experience/balmain-x-need-speed