Blu-Label: Carbon Labelling for Fashion - Climate Tracking from Crop to Shop
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Lavinia Fernandes, Fashion Business School, London College of Fashion alumna and CEO of Blu-Label, shares with us the existing methods for measuring carbon on clothing, demonstrating how they are flawed. Lavinia outlines how current carbon labelling can be confusing for consumers, making it empirical for fashion brands to show the full lifecycle impact of their fashion ranges and for them to provide a clear communication on climate impacts.